“As long as there is conscious life on Earth, there will be suffering. The question becomes what to do with the existence each of us is given. We can choose to add our own fury and misery to the rest, or we can set an example by simultaneously working constructively to alleviate suffering while leading joyous, meaningful, fulfilled lives. Being a vegan isn’t about deprivation or anger. It’s about being fully aware so as to be fully alive.” - Matt Ball, Vegan Outreach